Showing posts with label songs. Show all posts
Showing posts with label songs. Show all posts

Monday, 3 March 2014

5 Alternative/Indie Album Covers Research

For help with producing album artwork for our music video of 'Human' by The Killers, I've searched for 5 various albums (of which the artists I've listened to before) that match The Killers' genre: Indie/Alternative. I'm going to be comparing album artwork and attempting to find a common ground between the majority of them. Here they are:


                               Of Monsters and Men- 'My Head is an Animal'


The front cover of the album has an abundance of a bluish grey tone, with a man walking on a beach whilst the central image takes the normality of the scene away and brings in a surreal, artistic element in the form of the small wooden house being flooded by the tide. It raises some questions: is the house owned by the man on the beach? If so, is he escaping the tide, despite him not being in the running posture? Is the central framing of the house intended, so that it's the first thing we see upon viewing the cover? Are these surrealist tones supposed to mirror the album content? The only other different tone is the pink of the artist name, which forms an acronym. This cover design could also be simply derived from a song lyric in their work.


The inner cover of the album is much more multicoloured (For each of the three sides of artwork in the album, there's two portraits). We notice the black and white/possibly sepia torsos below the multicoloured drawings. It is obviously a take on the album title 'My Head is an Animal,' which was a line from their song 'Dirty Paws;' connotations of animals. The division between the monotonous torsos and the rainbow-scheme of the animal drawings could imply the alternative genre of the band as their songs range from indie pop and rock like 'Mountain Sound' or 'Six Weeks' to slow-runners like 'Slow & Steady' or 'Your Bones.' The animal drawings seem beast-like because of the tusks and horns accompanying most, which could refer to possible Icelandic folklore concerning mythical beasts, so as to introduce their culture. Also, the colours used in these drawings are very organised into the appropriate areas of the animal faces, which could maybe remain in a surreal fashion without mixing colours like most mainstream pop albums do. It could simply be interpreted that the animal drawings, the colours used in these drawings, and the division between monotone and 'multi-'tone could just be the personalities of each band member, as there are six of them. 


The back cover is the same location as the front cover, but without the man, the house and the slight roughness of the sea. Could the front cover, because it is the front, signify the introduction of the album and how it will be like, then the inside album artwork of the animal heads mirrors the artistic, alternative nature of each song (as we're listening to it), and then the back cover signifying the end of the album, with the surreal-ness (house in the sea) of the album gone and now it's all calmed down, as pictured with the sea. 

Arctic Monkeys- 'Favourite Worst Nightmare'


Again, with this album cover, we're given an image of something normal, which is (possibly) Sheffield's terraced council houses. There is the abundance of a dark greyish tone, yet it's put out of focus because of the bright 70's style groove of the wallpaper designs in the three lit rooms, where it attracts you first before you turn your attention to the mustard-yellow title of the album, which gives the band title as well as the oxymoronic subtitle 'Favourite Worst Nightmare.' These terraced houses could be the band's original housing either before or during their fame, as it seems to have at least some significance with the lit rooms which could be where the music (or the band living/performing) is coming from.


In comparison to the front cover where the lit rooms are shot from a diagonal long-ish shot, the flipside (inner) of the case shows the rooms dead on, multicoloured and very attractive designs. It seems,  like the first album, to suggest that you're listening to the music as implied by the colours and the dynamic designs, as though to further suggest the album content. The central disc artwork has only three colours: black, white and green, which could be just a convention of the designs of indie album artwork; simple yet effective.


Only dual colours black and yellow used here, probably to indicate the end of the album, with no terraced council house, light or position of the title. Just a list of the songs for information and company labels etc.


Gabrielle Aplin- 'English Rain'


Again, there's an abundance of the grey tone to give the album title it's meaning; bad weather or (English) rain. The title is in a handwritten font, maybe to emphasise that Aplin wrote her own songs, as most indie artists do. Her presence in center frame wearing a creamy yellow dress and running in the rain with a rainbow umbrella as though she's trying to gain momentum and fly, attracts the most attention. She's the good in the midst of the bad (weather). The emphasis on one coloured image alone attracts us and raises our curiosity on the content of the album.




The flipside (despite it not being divided into three separate images) is very artistic. There's the same image of Gabrielle Aplin with the umbrella (on the left) yet this time she is pointing the umbrella towards us, presenting a wheel of colours to attract. The other side consists of Aplin attempting to fly with multicoloured balloons in an otherwise monotone background, which mirrors my suggestion of her trying to fly with the umbrella on the front cover. Also, the idea of her being in a wide open field, as the front cover also is, it could be allegorical, maybe symbolizing the openness that allows her space to fly, or just basically giving a view of the English countryside to visually correspond with the title 'English Rain.' The booklet is just the umbrella itself in center frame, more close up and topped with Gabrielle's name along with a kiss as though to thank us, the audience (or spectators) for listening to her music. The colour is the same as the front cover to maintain its indie look without overusing colours in a different image.


The trackless on the back page is in a handwritten font to possibly further the suggestion that Gabrielle wrote her own tracks. The position of the tracklist replaces Gabrielle with the umbrella, resulting in a dull 'English Weather/Rain' background, as though to, like the other albums, signify the end of the album.

Mika- 'The Boy Who Knew Too Much'


This album cover is very different to other indie albums. The colour scheme is very vast and the imagery is very imaginative. The colours could indicate the colourfulness of the album content and it's variety. The title 'Mika' is presented in a white stencil font with a blue 3D pop-out which resembles the childlike nature of the album cover, with connotations of fun and imagination. The image of the boy on the floor reading the book is very interesting, as the surrounding environment of colour,  space, planets and stars derive from the book he is reading, his imagination. He's 'The Boy Who Knew Too Much,' which is a reference to Hitchcocks's 'The Man Who Knew Too Much.' Alfred Hitchcock directed independent films like the iconic 'Psycho.' This independent factor is a possible reason why Mika's album is indie: an indie artist referencing an indie film/director; the wild yet controlled colours of his imagination; introducing us to the colourful album, using a childlike design like he did with 'Life in Cartoon Motion' to attract us straight away, and also having that surreal element of the Birdseye angle that establishes the imagination, as though suggesting that when we listen to his music, we imagine the songs visually, like the boy imagines the book visually. The colour does, however, seem to break the convention of indie albums being mostly dim toned and fixed on just a few light colours, instead creating a multicoloured and imaginative design.


The flipside mirrors some of the songs. The blue background emphasises the white symbols, such as the female symbol, which could relate to the song 'Blame it on the Girls,' or the article that mentions the song 'Dr John,' or the sewn up rag doll that relates to the song 'Toy Boy.' These images are not disjuncture or amplification, but illustration of the lyrics in the songs on the album. The idea that the images illustrating the lyrics being on the flipside, where the disc is, could imply the songs playing as the images are seen in this section. The colour scheme again is very imaginative and instantly attractive, yet not too childish as some images, in particular the devil using a sewing pin on the rag doll, seemingly reference dark fairytales because of the rag doll; a child's toy, is being attacked by the child demon. Yet the bright colours take the seriousness out of it and remain attractive to the eye.


The back cover is very imaginative in comparison to the other albums. The tracklist is golden in colour, surrounded by an artsy depiction of the universe that continues to attract. It resembles Mika's style of music and videos; indie pop, electronic, partly ballad (Relax, Take it Easy) and alternative. The back cover still remains imaginative and appealing, yet without 'The Boy Who Knew Too Much' in the frame, it's the end (possibly).

Wolf Gang- 'Suego Faults'


Wolf Gang's 'Suego Faults' has a very interesting front cover. The overall tone is a very light blue/turqouise colour, which is very conventional of indie albums because there's not an abundance of colour, where only turqouise, black and maroon/brown are the main colours. The surrealism of this cover emanates from the central framing of the person wearing an Indian War Bonnet in the middle of the woods. It could emphasise the alternative and indie nature of the album, mostly consisting of indie alternative and indie ballads and rock. The image of the fallen tree seems possibly symbolic, but I can't exactly put a finger on it. The positioning of the title and the subtitle in the top-left corner is possibly intended to be small because the artwork attracts us first because of its interesting imagery, before we take a look at the title. In comparison to mainstream albums, such as Katy Perry's 'Teenage Dream' album, which doesn't reveal any title at all because we already know who she is, indie albums rely on a variety of low key and interesting imagery to capture the eye of anybody who would consider listening to new, unknown artists.  

The back of 'Suego Faults' is very reminiscent of Paloma Faith's 'Do You Want the Truth or Something Beautiful' album. Faith's album consists of her in center frame, donning a very classy hairstyle and holding what look like doves. 


The back of the 'Suego a faults' album is dark in tone, with the only real flare of colour being a woman's fiery hair. The tracklist is very formal and in a low-key golden colour. The imagery is, like most indie albums, simple but effective. 


So from the look of these five (six if you count Paloma Faith's) indie albums, to successfully produce our own five-sided Album artwork, we would need to consider: tone,mostly dim, yet with certain colours that attract ('English Rain,' the rainy background with the colourful Gabrielle Aplin in the center); simple (and occasionally surreal) imagery, such as the man from 'Suego Faults' in a War Bonnet in the middle of the woods, which is overall effective; central framing to attract (as well as attractive colours in a single image); the title being positioned marginally or in corners to allow for full view of the image; possibly an image of the band. These are factors that I will mostly consider for the creation of our album artwork.

Thanks for reading :-)



























Monday, 21 October 2013

Audience Profile for the Indie/Alternative Type of Music

        With my main chosen genre, the indie/alternative style, I realise that the audience profile for this could be extremely varied, depending on if a certain indie song possibly goes viral and becomes more famous, such as Marina & the Diamonds with her singles 'I Am Not A Robot.'
         So, the audiences that would be normally attracted to this kind of genre would probably be a group aged 14-35, as independent bands and artists have reputations for writing the majority of their own songs, so certain elements such as emotions and the tune of the song can reflect the listeners feelings. Compared to Pop, the lyrics are not reputed to be repeated throughout the song just to try and encourage singing almost the same line over and over again, even though some pop songs don't follow this 'rule.' This would then connect to mainstream music, as the charts that play the same songs on the TV and Radio would become tedious with the same rap, pop and R'n B songs. Only a few independent artists become famous on the charts, such as Gotye with 'Somebody that I used to Know.' In my opinion, listeners may tend to switch over until a more diverse song is played, one which provokes thought and encourages singing along to almost unrepeated lyrics. With the world of technology making listening to music available on multiple platforms, people may take to YouTube to listen to the independent songs. This would then pave the way for discovery of less known and much more diverse artists on the internet, giving the chance to listen to new music through the magic that is the recommendations tab.
         So, to sum up, this demographic of audiences is quite a wide variety of people, even though most listeners of indie/alternative music would need encouragement via viral 'marketing' on social networking sites, which then begin the discovery of songs that are buried deep within the undergrowth of mainstream pop/rap/R'n B culture.
         Below this paragraph is the links to the referenced indie/alternative artists I have used as examples. Please take a look, and enjoy. Or not :-)

Marina & the Diamonds- I Am Not A Robot-  http://www.youtube.com/watch?v=S_oMD6-6q5Y



Gotye- Somebody That I Used To Know-  http://www.youtube.com/watch?v=8UVNT4wvIGY



     

Album Covers: Indie/Alternative

For the music videos I am analysing, here are the album/single artwork for these songs.

Marina & the Diamonds- Shampain




Noah & the Whale- Life is Life




Of Monsters & Men- Little Talks




Yael Naïm- New Soul



Tuesday, 9 July 2013

My Five Potential Songs for my Music Video

Because I prefer the Indie genre of music, here are the five songs I would like to make into a video:

Florence & the Machine- Cosmic Love

The amazing beat of the drums in Florence's colourful, imaginative and allegorical song is enough to make me want to make a video of it, despite it being already a music video. The song builds up many times to the chorus, which bursts into a set of completely booming and exciting drum rhythms. The song is fantastic and fantastical.

Florence & the Machine- Howl

The perfect oppurtunity to film a video of this dark and haunting song in the woods, as it would perfectly reflect the animalistic symbolism in the song. This would be an amazing song to do a video for, and luckily it's not been made into one. So, hurrah.

Kate Bush- Them Heavy People

'Rolling the ball!' From the weird and the wonderful Kate Bush, this song is absolutely excellent. And making the video would create a strong accessible point for me: express the weirdness. Catchy, weird, symbolic and just plain fun, this song is a classic and should be listened to by everyone. If I made a video for this, then hopefully encouragement would follow.

Noah & The Whale- L.I.F.E.G.O.E.S.O.N.

An instantly likeable song that raises the spirit if you're feeling down. So making a video surrounding this song would require the implication of a negative atmosphere being overthrown and replaced with a positive atmosphere everytime the chorus plays. A truly remarkable song.


Of Monsters & Men- Mountain Sound

A great, merry indie song. The video for this would require a lot of nature and open spaces to be able to express the song and its harmonic and upbeat tune. This is probably the least depressing video I have considered to make haha.


   A possible, but limited option, could be 'In the Hall of the Mountain King' by Edvard Grieg. The complete lack of lyrics would be what would make the video limited in perspective, but it would certainly have an element of mischief and a sneaky, sly atmosphere.






Common Features of Music Videos from Independent Artists

Most Indie bands/artists seem to follow a certain common feature in their videos from several different aspects, or sub-categories. I created a one-page slide on 'Photovisi', where I included these features. They were:

Subliminal Messages
The hidden meanings, euphemisms and semantics in the video. Can be quite hard to notice.


Costume & Make-up
Alternative costumes, that seem to have a sort of 70's, hippy vibe, but not all Indie videos have this.

Hairstyles
More diverse than normal if presented as a ratio. These normally detach the Indie genre from all the other glamorous, tiring hairstyles of the mainstream music artists. This is what defines Independent music as its own style.

Locations
Regularly fields, forests, villages, locales, or anything that is either outside in the country (or a countryside feel), or in a local place.

Regionality (of the artists)
Instead of being just one nationality, Independent artists are very widespread in terms of their regionality. Wales, Iceland etc.


Imagery
Regularly surreal imagery to help with the allegorical aspects of the music videos.