Monday 31 March 2014

Magazine Ad Artwork Sketches

These are the three potential sketches for the artwork that will accompany the magazine advert for our fictional band The Project. These examples may not be used at all and a different background may be used as other ideas may be considered between this post and the final artwork post.

                              

     This sketch is of a bridge that was previously one of the potential images for the digi-pack artwork. I used the same font for both the artist title and the album title so that there's the idea of simplicity in the picture, as well as the symmetry intended with the use of the bridge and the trees at either side of it.
     I included the 'Pre-Order Now' sentence below the large font of Days Out In Sepia so that when consumers first see the large font, they see the imperative rhetoric below it; encouraging them to pre-order the product.
    The reviews were purposely positioned to be part of the symmetrical image I had intended. Because they are placed on the floor of the bridge, the single colour of the bridge would help make the reviews more prominent. But the main reason I included reviews was to generate fame and a positive feedback from big music companies, so that their reviews are reliable and therefore attract the consumer; possibly encouraging them to pre-order the product.

                              

    I used the tree image again from the digi-pack because it's a simple image, yet it expresses an oddness about it due to the guitar being placed in the center of the tree's branches. The image was taken from the improvised scene at the end of filming Human where the drummer put his and the guitarist's instruments in the tree.
    The reviews again were placed at either side of the tree with the intention of presenting the image symmetrically. The idea of symmetry was applied because it juxtaposes with the eccentricity of the guitar and the album artwork, so it could garner a possible attraction from certain consumers. And again, a famous music company 'reviewed' the product, so it gains fame and attraction.
     The fonts for the artist title and the album title were changed and made different to each other because from looking at various indie albums, their artist and title fonts are different, like our digi-pack has. The reason for making the fonts different to them of the digi-pack was because I wanted to make the fonts look different in each ancillary product.

                               

    This image is of the 'Lunar Park' fair, with the badly drawn Ferris wheel replacing the tree as the divider of the page; creating symmetry. The original image was used for the back cover of the digi-pack, which I intended to have because it connected visually to the album art. Also, like the other two sketches; the image represents going out, or a day out which is intended to connect with the album title Days Out In Sepia.
     With the fonts, I again changed the so that they would match because the idea of simplicity again became apparent, but I believe the final artwork will have the fonts different to each other again because of the traditional use of them on artwork. 
     The reviews this time are on the same side, now opposing the 'Pre-Order' box; setting out the design a little more clearly than before, despite the lack of symmetry between them. As always; one of the reviews is from a famous music magazine/company to generate recognition through the positive feedback. 
     Finally, the 'Pre-Order'box now includes the date for the release; my birthday. Like the first sketch; it refers to Human by declaring that it's a single able to be pre-ordered along with the album, so a connection is present. This is the most interesting of the sketches in my opinion because it represents a more fun side to the album, which is 'present' in the song Lunar Park; the image.
     


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