MAGAZINE AD- Procession

Here are the chosen magazine ads for our fictitious band The Project and the release of the album Days Out in Sepia. There are more than one example, where different changes will progressively be made. 

After the sketches, I looked again through the images we took, and eventually I came across the edited version of the Kes-sequel image of one of the band mates, Josh Hobson. The symmetry of the image attracted me greatly and it was further emphasised with the connection to the album cover; eyeless band mates, with the intention to declare music as a feast for the ears, not for the eyes. Also, Josh's eyeless face is an attempt to attract the consumer as well as express the message intended for it.

     The Braggadocio font was applied to the main title on the magazine, linking to the same font of the album, and using the large 72 size font to attract consumers. 

     The reviews used here are of course fake, but I wrote one review as though it's from NME, and one that was from a made up magazine. The inclusion of NME was intended to express the popularity of the album,bit being positively reviewed by a well-known music magazine.

I inserted a screenshot of the album cover on the advert, with a release date (my birthday) and suggested options of how to buy the album: technologically (MP3) or physically (actual album). The intention of this was to show how similar in tone to the magazine the album is so that consumers can identify with the advert when they come across the album.

Here, the added features are the social networking links with the intention of following the technological conventions of advertisements; sharing through prestigious social networking sites like Facebook and Twitter.

Here, like the album screenshot; I've formatted the social networking icons with borders the same colour as the majority of the advert; orange. I've also included a QR code (fake) that, if I had enough time, i could use a code that takes you to the actual music video we made. It was intended to cover the empty space beside Josh's face, but also to adhere to the technological conventions of the modern day, like the social networking icons do.

Here, like the 'Pre-Order Album' notice below the album screenshot, I changed the colour of the words in the reviews to make them stand out more. Also, I decided to avoid changing the colour of the reviewers (NME & Listen Up) so that they could also stand out below the different, more peachy colour of the quotes. 

This being the final example, and the one I intend to really use as an advertisement, I added a fictional website address. It's titled 'http://www.projectsepia.co.uk' in a light green font to stand out with its colour among the advertisement, despite its small size. The use of the words 'Project' and 'Sepia' in the address were derived from the album title 'Days Out in Sepia' and the band title 'The Project.' 

           Like the QR code, I may consider turning the address into an actual link that takes you to my blog, if possible. 

Thanks for reading!